Search Engine Marketing
Online Marketing

So you have your website up, now what? How are your customers going to find you? There are a few ways:

1) Search Engine Optimization (SEO)

2) Search Engine Marketing (SEM)

Search Engine Marketing, also known as SEM, is defined as the set of activities that is involved managing your companies Pay-Per-Click (PPC) Ad Campaigns. Most of the major search engines, as in Google and Yahoo, run these programs in which your company or organization will place your add on the top or top right-hand side of the search results.

This is one of the quickest ways to shoot up in the Search Engines. One of the more popular programs is Google Adwords. In a nutshell, when you do a search in Google, the Ads or Listing that show up on the very top and on the right hand side are companies that are paying for those results. The ones on the top are the best performing campaigns and the ones on the right are the next best campaigns. If you come up on the first page, you are doing well. If you come up on the next pages, your chances of getting clicked on are not as good.

There are many factors that come into play that Google uses to dictate your placement. As in Cost Per Click (CPC) which is how much you pay for each click compared to your competitors, and the Click-Through Rate (CTC) which is how successful your add is or how many times a customer chooses your ad over your competitors. There are many more variables that come into play, which is why you need to hire an Adwords Specialist if you are serious about getting your prospective customers to your website and purchasing your products or services.

Webnovate specializes in the following Services for Search Engine Marketing (SEM):

- Keyword Research & Strategy

- PPC Setup & Implementation

- PPC Campaign Management

- Campaign Reports

If you have additional questions on SEM, please visit our Frequently Asked Questions on Search Engine Marketing.

Request Proposal for SEM or Schedule our Free Consultation!