Utah Web Design

Webnovate, is a Utah Web Design firm, located in Provo, UT.  We develop custom websites for small businesses and corporations.

While our offices are in Utah, we design and build websites for customers throughout the United States.

Why Webnovate?

We offer custom web design with affordable pricing and we are a full service web firm that can also handle your SEO and SEM Campaigns .  We offer FREE services that many others charge for as in FREE Reports and we even have a FREE consultation, in which we will analyze your company’s web presence and give you tips on how you might be able to improve your overall web presence.

We give each client a custom web design that is professional, clean, and that gets results!

If you looking for a new website, please let us win your business.  For a FREE consultation, simply fill out our online form and we will schedule a time to discuss your needs.

Google recently has added another factor that they use to calculate your Quality Score for each Keyword.   It now takes into effect the time it takes to load the landing page.

Why does Google do this?

They do this because users have their best experience with fast loading pages.  We want things to come up and show up fast.  For this reason, Webnovate ensures that we program all pages, but especially landing pages for your Google Adwords to be as fast as possible.  We take into consideration size of images, make sure it is hosted on a fast server, and many other factors.  Most people have high-speed Internet these does and so most of our sites we program with this in mind.  However, if there is a website in which the target market may be more lower income individuals without high-speed Internet you of course want to make them even smaller in size or in other words faster to load.

If someone does a search for say Utah Web Design , and they see your Adwords Campaign and click on it, if it takes a while to load, then this detracts from their Adwords user experience and they will likely go back and click on a different ad.

It is important to keep your Quality Score High, so that you can keep your minimum bid price low and also to keep your ranking high.

For more information about Utah Web Design, or Google Adwords Campaigns, please contact us and we would love to help you out!

As noted, we are Google Adwords Qualified! I have recently been researching and trying to obtain another certification, which is Yahoo Ambassador (the Yahoo Version of Google Adwords Qualified Individual. I have to say, I am a little thrown off as this certification is no longer accepting people as this time to become certified? ( https://approval.myaffiliateprogram.com/ambassador_signup.asp )

I could not figure out why they would not offer this anymore as if they want to competed with Google, you would think they would allow a program for SEM Consultants to brand and easier sale their services. It took me a while to find the webpage above that informed me of this. I thought I would take it another step and decided to contact Yahoo. I got a hold of a representative, and he gave me a number of Commission Junction, which I have had experience with years ago while running Campaigns as an Affiliate for Large Companies. So I called them, which was a dead end as well. Then I decided to contact Kowabunga!, whom runs Yahoo’s Ambassador program, which I got a hold of a nice lady, but she informed me that Yahoo was not Certifying anyone at this time. So in other words, I gave it a good effort, but overall it came back to the same page that I ran into first that indicated that you cannot become a Yahoo Ambassador at this time.

Honestly, I am not sure why they don’t offer this? Why all the 3rd parties? I have read on other website that it is because it was to easy to that there were people “using” the system. Google makes you take the test every year to make sure you are still qualified and their program seems to be pretty professional and well taken care of. In addition, you have to continually meet the budget amounts for every 90 days. So they have measures in place to keep it a valid program and to make sure that people really know what they are doing that get the qualification. I have had experience with Google Adwords and the Yahoo SEM program, and I must say that I think Google is on top of its game with Adwords and overall a much better program then the Yahoo equivalent. It is a slick program and basically is the main backbone of Google and how makes all of its money. Google’s technology is top of the crop!

It does bog my head to see a large company as in Yahoo not have a solid program for this. With the success of Google and Adwords in general, I must ask why?

Oh well. At this point, I am going to sit back, enjoy our Google Adwords Qualification and wait tell Yahoo gets the Abassador program back up and running.

At Webnovate, we run both programs, Adwords and the Yahoo Ambassador Program. If you are interested in web design, SEM, and SEO, please contact us today!

We are proud to say that we have earned our Google Adwords Qualified status!

What exactly does it mean to be Google Adwords Qualified? In a nutshell, it means that you have passed Google’s prerequisites to run and manage successful Adwords Campaigns.

To see the Qualifications, please visit https://adwords.google.com/support/select/professionals/bin/answer.py?answer=12241&hl=en_US

“To become a Qualified Individual in the Google Advertising Professionals program, you’ll need to accomplish the following:

1. Sign up for the program successfully and be in good standing. This means that you’ve accepted the Rules of Use and aren’t in violation of them.
2. Manage at least one AdWords account (yours or someone else’s) in My Client Center for 90 days.
3. Build and maintain at least US$1,000 (or your local currency equivalent) total spend for your or your team’s My Client Center account during the 90-day period.
4. Pass the Google Advertising Professional Exam. We suggest that you take the exam after you meet the above requirements. However, you can take the exam at any time.”

Google Adwords is dollar for dollar the BEST way to attract your potential customers and it gives you the possibility to develop meaningful reports on how well your Ads are doing so you can calculate a ROI on them.

A successful Google Adwords Campaign is a great tool for the following reasons:

AdWords ads, are targeted to people’s specific interests. When your prospective customers type a keyword into Google that is relevant to the products and services you provide, they see your add appear. For example, if you are a Law Firm and someone types in “criminal defense attorney utah”, they see your firms Ad on the top or on the right hand side of the Google Searches. Go ahead and try this out, as you will see one of our clients www.utahlawinfo.com show up within the results. The advantage of this is that you get customers that are looking for your products or services at the precise moment when they are looking for your product or service.

You can run targeted, relevant AdWords ads that appear on Google properties, thousands of partner search sites and content sites (such as How Stuff Works and the New York Times) in the Google Network, and newsletters and email. Google estimates that these ads are seen by over 80% of internet users in the United States alone, and their global network provides extensive ad exposure across the entire world.

How much does a successful Google Adwords Campaign cost? This is a tough question as it really depends on your industry and the competition for those keywords. For example, Law Firms will most likely pay more than a store that sales rare coins as there is much more compeition for those Ads for Law firms and more people are searching for Law Services than for rare coins.

The most common campaigns run based on a cost-per-click (CPC). Howerver, you can also opt to pay for per thousand impressions with Google’s cost-per-impression (CPM) pricing.

With CPC, you only pay for the clicks you receive. With CPM, you pay per thousand impressions or times that someone sees your ad.

You can set a MAX daily budget in order to control your cost. If you have ever thought about trying Google Adwords, just start out by trying a small budget as in $5 - $10 per day and see the results. It’s our belief that once you see the effectiveness, you will want to continue the campaign.

Google allows you the ability to use their FREE conversion tracking tool in addition to using Google Analytics in order to see just how well your Adwords are doing at any giving time. You can successfully track your ROI and see relevant data to track and base your future marketing decisions on.

To Conclude, a Successful Adwords Campaign allows you to:

• Generate leads
• Generate sales or conversions
• Create brand awareness

Webnovate, is a Google Adwords specialist in Utah. However, we have customers throughout the United States. If your company would like to learn more about the benefits of running a successful Google Adwords Campaign, or simply have questions about Adwords, please contact us today for our FREE consultation.

When setting up a small business website these days, it is essential to incorporate a Blog into your company website.  Blogs are one of the BEST TOOLS to use for Search Engine Optimization or also known as SEO.  Why?  They are full of content.  Content that Search Engines LOVE!  Especially if you write your post in the correct way in order to fully optimize your website.

So one of the first questions, once you make the decision to Blog is, which Platform to use?  Should you use Wordpress, Typepad, or Blogger?

We personally like Wordpress for a few main reasons:

1) You own it.

With Blogger or even Wordpress.com Accounts, you get a domain as in myblog.blogger.com.  This is all fine, except what happens if your blog becomes successful and you need to sale it?  If your blog will have any value at all, even if you sale your company, then I would suggest doing a Wordpress (.org) blog.  If you use Blogger or even a Wordpress.com (yes it is different than Wordpress.org)

2) Fully Customizable.

With a Wordpress blog, you can make it pretty much match your small business website to make it flawless.  With some of the other services as in Blogger, you can modify it, but you are limited to templates and you do not have full access to the server and database where it is hosted.  With Wordpress, you have full access to your blog and you can modify it for Search Engine Optimization (SEO) and graphically as well.  The sky is the limit as it is on YOUR server.

3) Easy to Use.

Wordpress is very intuitive and easy to use.  I think Blogger is actually as easy and for many possibly a little easier to use.  Blogger gets tons of business from many family blogs.  However, Wordpress is easy and very intuitive and most small businesses or serious bloggers will choose Wordpress.

There are many other reasons why we believe Wordpress to be a better Blogging Platform than Blogger.   In some cases Blogger is better, but overall for small business, Wordpress is the desired platform.

If you would like to learn more about setting up a Blog for your Small Business, please contact us at contact@webnovate.net or by filling out our Request for Proposal at http://webnovate.net/request.htm

Silvercreek Development, located in Provo, Utah has won the award for The Fastest Growing Company in Utah County! To see their award and a nice article on this, please visit http://silvercreekllc.com/uvmag.pdf.

Silvercreek Development specializes in custom high-end homes and they truly build the best and finest homes throughout the United States.  They currently have homes in Utah, Arizona, California, and other states.  They have offices in Park City, Utah and Provo, Utah. They continue to set records and obtain numerous rewards for the quality and craftsmanship of their custom homes.   Goeffrey Granum, the President of the company, is very innovative and has an eye for detail and this has paid off in the company success!

If you are looking for someone that you can trust to build your next custom home, contact Silvercreek at 801.374.8500 or visit their website at www.silvercreekllc.com

Silvercreek came to Webnovate with 2 specific goals in mind.

1) Make a website that appealed to their upper class customers that was able to portray the beautiful homes they build.

2) Make a website that their customers can use that will assist them to receive the best customer service and keep them updated on the progress of their custom homes.

Webnovate has accomplished these 2 goals and we are proud to have them as a client.   We were able to develop a website that meets the high class clientèle that they have as well as develop a custom back end program that allows their project managers to upload documents as needed to the clients custom login.  The customer is able to login to the website anywhere in the world and download these updated files at any time.  We have also developed a Flash Into to their website that showcases some of their homes.

They continue to set records and obtain numerous rewards for the quality and craftsmanship of their custom homes.   Goeffrey Granum, the President of the company, is very innovative and has an eye for detail and this has paid off in the company success!

Please visit their website at www.silvercreekllc.com for more information!

Case Study: MauiRemodel.com

MauiRemodel.com approached us on April 1, 2008 in wanting a website and also wanted to make sure that it got the top Google rankings quickly. We designed the website and put the website online. Then we started a Google Adwords Campaign for them and they started to see results immediately! Literally, within minutes if you searched for the words “Hawaii furniture, Hawaii decorating, Hawaii interior design, Maui remodels” and so on; you would see their ad on the TOP of Google or within the TOP right hand side or in other words they were getting placement on Google as #1-6.

Within 1 month, they had 708 Clicks and they were charged $311.30.

Let’s consider the alternative marketing avenues and so we can illustrate what a great value this is.

Let’s suppose they use a Yellow Page Ad:

TIME: It would take a few months to have the ad be created and even longer for the Yellow page add to be circulated. Compare this to having the add setup and having your target customers reached within MINUTES.

MONEY: An ad in the Yellow Pages would cost between $300 - $1000/per month based on size, colors, etc. This simple ad cost $311.30 this month, but had 708 clicks! Do you really think that with a Yellow Page add listed in the Maui Remodel section would generate that many people interested in your ad? By clicking on the ad, they are literally saying, I would like more information and this is equivalent to a phone call from the Yellow pages.

GEOGRAPHICAL DISTRIBUTION: With the Yellow pages, this book would most likely be distributed to a specific City in Maui. The rest of the world would not have the opportunity to see your add. With the Adwords Campaign, MauiRemodel.com was able to successfully reach the audience they are going after, which are those individuals that own a first home or even a second home in Maui and are looking to remodel their Villa, house, or condo. In other words, how is a Yellow Page ad going to reach Bob Smith that is on his computer in California looking for someone to remodel his Beach Villa?

Conclusion:

There are many ways to market, but Google Adwords is dollar for dollar the best ROI. Google Adword Campaigns beat Yellow Pages, hands down! They also beat billboards, magazines and other expensive items as they are able to generate you business by targeting your customers to find your website and all for a reasonable cost.

If you would like more information about our Adwords Campaings, please send an email to contact@webnovate.net or fill our our online form at http://webnovate.net/request.htm.

So now you have the website up and you need to attract customers fast!

One of the quickest ways to shoot up in the Search Engines is to start a Google AdWords Campaign. I am constantly asked what exactly is AdWords?

Google Adwords is probably the single best program out there for Search Engine Marketing (SEM).

In a nutshell, when you do a search in Google, they are the Ads or Listing that show up on the very top and on the right hand side. The ones on the top are the best performing campaigns and the ones on the right are the next best campaigns. If you come up on the first page, you are doing well. If you come up on the next pages, your chances of getting clicked on are not as good.

There are many factors that come into play that Google uses to dictate your placement. As in Cost Per Click (CPC) which is how much you pay for each click compared to your competitors, and the Click-Through Rate (CTC) which is how successful your add is or how many times a customer chooses your ad over your competitors. There are many more variables that come into play, which is why you need to hire a Adwords Specialist if you are serious about getting your prospective customers to your website and purchasing your products or services.

Below are some very good videos that explain AdWords more in depth.

Google has put together some videos to help teach the basics of AdWords:
http://www.google.com/adwords/learningcenter/

The Google Business Channel on You Tube has put together some informative videos on AdWords as well:
http://www.youtube.com/googlebusiness

Compared to may other marketing strategies as in the traditional yellow pages, an AdWords campaign is quickly becoming one of the best ways a company can market to its prospective customers. The younger generations, typically use a Google or other search engines to find what they are looking for and rarely if ever pick up the Big Yellow Book as it is simply all at their fingertips.

If you have more questions on Search Engine Marketing (SEM), please feel free to browse our SEO Frequently Asked Questions.  

If you would like to request more information about our AdWord Campaign packages, please submit is Request for Proposal at http://webnovate.net/request.htm.

Webnovate, located in Provo, Utah, specializes in custom web development, search engine optimization (SEO), and Search Engine Marketing (SEM). We have clients throughout the United States and we specialize in innovating new websites and renovating old ones!

Our team consists of creative graphic designers, talented web programmers, exceptional web hosting servers, and remarkable project managers. Our websites are not only beautiful in design, but they result in additional sales for your company with our marketing strategies as in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).